Case

COOLTEC Marks Strategic Entry into ASEAN Market with Successful Pilot Order from Indonesian Client

Qingdao, China – COOLTEC COOLING TECHNOLOGY (QINGDAO) CO., LTD has successfully delivered its first pilot order to PT Surya Teknik (PTS), a leading Indonesian engineering firm, marking a significant milestone in the company’s expansion into the ASEAN market. The order, comprising 18 units of CTACD0326W outdoor electric cabinet air conditioners (300W cooling capacity), was confirmed on April 10 and delivered on May 15, 2024. The seamless transaction underscores COOLTEC’s ability to deliver tailored solutions and responsive service to new markets.

Proven Performance, Trust Earned
After rigorous testing, PTS reported full satisfaction with the equipment’s performance, particularly its energy efficiencyweatherproof durability, and stable operation in tropical climates. All units met CE certification and underwent COOLTEC’s proprietary 72-hour aging tests to ensure reliability. Notably, the client praised the product’s low noise levels (<60 dB) and IP55-rated dust/water resistance, critical for Indonesia’s humid coastal environments.

Collaborative Innovation for Future Growth
As part of its commitment to continuous improvement, COOLTEC actively solicited PTS’s feedback, which included requests for enhanced humidity sensors and modular control panel upgrades in future orders. Technical teams from both companies held virtual workshops to align on customization requirements, laying the groundwork for a long-term partnership.

“This pilot order is more than a transaction—it’s the foundation of mutual trust,” said Mr. Hans Hao, Senior Sales Manager at COOLTEC. “By combining our standardized quality with flexible customization, we’re positioning COOLTEC as the go-to partner for Indonesia’s growing infrastructure sector.”

Accelerating ASEAN Market Penetration
To strengthen its regional presence, COOLTEC has implemented:

Localized Indonesian technical documentation with Bahasa operation manuals.

24/5 Jakarta time-zone customer support via WhatsApp Business

Strategic spare parts stockpile at Singapore’s regional hub for ASEAN-wide 72-hour delivery.

The company plans to participate in the 2025 Indonesia Cold Chain Expo to further engage with ASEAN clients, showcasing its new AI-driven predictive maintenance system for tropical climate applications.

About COOLTEC
COOLTEC COOLING TECHNOLOGY (QINGDAO) CO., LTD is a widely recognized innovator in industrial thermal management solutions, serving clients across 50+ countries. With ISO 9001:2015 certification and a dedicated R&D center, the company specializes in energy-efficient cooling systems for telecom, power distribution, and renewable energy sectors.(Edited by Hans)

Hans Hao, Senior Sales Manager
Tel/WA: +86 18153294625
Email: [email protected]

 

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